IBM Impact Session Summaries and Presentation Replays

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Customer Experience Personalization: Enabling Cross Sell/Up Sell and Next Best Actions
Speaker:  Ryan Trollip, Prolifics

In this session, hear how Prolifics leveraged the events and rules capabilities of WebSphere Operational Decision Manager to create a personalization solution for a leading financial company. Personalization allows for a consistent way of communicating with customers across multiple channels on next-best actions, profiles and preferences, and responding in real time to changes in customers' characteristics across all media (including web assets, call routing, client rep systems, surveys, and correspondence). This allows for improved customer experiences, cross-sell and up-sell opportunities, and better response times. The solution leverages the full predictive cycle, from integration data, to analytics, to operational decisions, to a cached high-performing tag cloud that drives the individual customer experience.

Mon, Apr 29
10:30 am - 
11:45 am

 

Creating Essential and Exceptional Web Experiences: Customer Panel Discussion
Panelists - Prolifics Customers:  Aaron Partington, Broadcast Music, Inc., Jack Quigley, Horizon Healthcare Services

In today's environment, achieving and maintaining profitable growth has become a top priority for organizations. By emphasizing delivery techniques includingsocial, mobile, analytics, and enterprise integration strategies, forward-thinking organizations are realizing the benefits of competitive differentiation, customerloyalty, profitable growth and enhanced employee interactions. Join this session to learn how these business leaders are aligning capabilities to businesspriorities and objectives, and delivering productive, engaging web experiences that transform business interactions with customers, employees and partners onthe web. Understand the best practices, challenges, and results they have achieved through their innovative web experience platforms.

Mon, Apr 29
1:00 pm - 
2:15 pm

 

Safeway Case Study: Expediting Information To Their "Just in Time" Supply Chain
Speakers:  A.J. Aronoff, Prolifics; Allan Griffin, Safeway

The retail industry always needs the most cost-effective, reliable, secure and scalable infrastructure. We'll share how Safeway's infrastructure, built upon members of the IBM's WebSphere technology stack has reduced costs, delays, defects and downtime. This session will show you how Safeway is getting the right information, as soon as possible to their supply chain; risk and compliance management including disaster planning; keeping an Operational Data Store (ODS) up to date with the critical operational and compliance information needed to keep their business running - and how to keep it all secure and have a solid ROI.

Mon, Apr 29
2:30 pm - 
3:30 pm

 

Case Study: RAC's Integration Hub Improves Stranded Motorists' Lives
Speaker:  John Moe, RAC

Learn how Prolifics helped RAC (Royal Automobile Club) in the UK implement an Integration Hub including ESB, MB, MQ & Tivoli to support their business vision providing real-time, responsive integration between internal and external systems while reducing development time & increasing the speed of service integration delivery. The new infrastructure improves scalability & performance necessary for the growing business. Now RAC is able to roll-out new customer offerings, adapt quickly to changes in the marketplace and improve business processes across the organization. This year, RAC will migrate and rationalize more than 60 applications across 6 key areas (Breakdown, Legal, Sales, Marketing, Insurance and Finance) to the new foundation.

Mon, Apr 29
5:15 pm - 
6:15 pm

 

Day 2 General Session: Impact. In Motion.
Keynote Speaker: Jim King, BMI

In a hyper-connected, mobile and transparent world, your organization is judged by the unique value it delivers on a day-to-day basis. Achieving sustainable differentiation comes from the organization's ability to infuse your "secret sauce" into every single transaction and interaction. Deep customer engagement comes from applying the best knowledge across your organization and quickly turning insight into action to consistently deliver a world-class customer experience at any time or any place. Join us to find out how organizations are changing the world by transforming their business operations, one interaction at a time.

Tue, Apr 30
8:30 am - 
9:45 am

BMI: Innovating the Music Industry with BPM
Speakers:  Howard Webb, Prolifics; Brian Graves, BMI

Few industries have endured change like the music business. Years ago, your music listening choices were very limited. You could buy an album, turn on the radio/TV, or attend a live performance. Today music is everywhere; restaurants, bars, karaoke clubs, iTunes, Pandora, YouTube, etc. The dramatic revolutions in digitalization have caused a shift in the music industry. How are these changes being addressed? Broadcast Music, Inc (BMI), the global leader in music rights management, is committed to innovation to service to the music industry. We welcome you to learn how BMI is leveraging IBM's most advanced BPM suite to support and manage more than 7.5 million musical works of BMI's 550 thousand-plus songwriters, composers, and publishers.

Tue, Apr 30
1:00 pm - 
2:15 pm

 

Horizon Case Study: Leveraging the Web and Mobile to Deliver Personalized Healthcare Services
Speakers:  John Quigley, Horizon Healthcare Services; Niral Jhaveri, Prolifics

Healthcare reform is here, and it's important to react to these changes in the marketplace. In this session, we will discuss Horizon and how they are leveraging the IBM Exceptional Web Experience platform to provide customers a rich user experience with highly personalized and tailored content. Internally, they have empowered their business users to seamlessly and quickly reach their customer base with a content management system that eliminates dependencies on IT resources. We'll also discuss Horizon's future plans to incorporate commerce, social networking and mobile into the mix - all in their efforts to provide an exceptional, collaborative marketplace at the forefront of Healthcare.

Tue, Apr 30
2:30 pm - 
3:30 pm

 

BMI: Innovating the Music Industry with BPM
Speakers:  Jim King, Broadcast Music, Inc.

Through the years, the evolution of the music industry has been both radical and quick. Today, in the digital age, music is everywhere: in karaoke bars, live venues, iTunes, and streaming through Pandora, Netflix, YouTube, and others. Broadcast Music, Inc (BMI), a global leader in music performance rights management, has embarked on a journey to become an innovative services hub to the music industry. Having a flexible integrated architecture is key to driving success throughout the enterprise. What does it take to make InformationWeek's Top 100 two years running? Come hear BMI's integration success story, and learn how the IBM technology stack is helping them make it simpler and easier to adjust their business needs today and into the future by maintaining relevance, flexibility, and reusability.

Tue, Apr 30
4:00 pm - 
5:00 pm

 

Panel Discussion: Prolifics Solutions by Prolifics' IBM Champions
Panelists:  Rajiv Ramachandran, Prolifics; Prithvi Srinivasan, Prolifics; A.J. Aronoff, Prolifics; Ashraf Souleiman, Prolifics; Arup Datta, Prolifics

The Prolifics IBM Champions are hosting a panel discussion at the Client Reference Lounge in the Solution Center. This is a unique opportunity to learn about Prolifics solutions for Mobile Integration, Regulatory Compliance (such as Dodd Frank, PCI Compliance, and Health Care Reform), Cloud Integration and Centers of Excellence.

Tue, Apr 30
5:00 pm - 
6:00 pm

Creating an SOA Appliance and Application Gateway Center of Excellence
Speakers:  Prithvi Srinivasan, Prolifics; Krishna Alluru, Staples

In this session, we will describe a phased approach to establishing an enterprise SOA Appliance/Application Gateway Center of Excellence in a heterogeneous environment with varied tools. We will go through a detailed best practices-based approach with pattern-based implementation to lay down the foundation of a DataPower CoE. This approach will include building the right resource model, determining the appropriate list of reusable artifacts, and selecting best-of-breed technology. We will also discuss balancing long-term visions with immediate goals, agile development and delivery, deployment topology, reusable common service patterns, frameworks, DataPower continuous integration and delivery, integrating with CentraSite, Venafi, Jenkins, RSA, WebMethods, CoE Road map, ESB, PCI, and API Integration.

Tue, Apr 30
5:15 pm - 
6:15 pm

 

Driving Mobile Innovations with IBM Business Partners
Co-Presenters:  Phil Kelly, IBM; Andrew Paier, BP3 Global, Inc.; Keith Brooks, VoiceRite; Yuki Kurosawa, T.D.I.Co.,Ltd.; Ashraf Souleiman, Prolifics

Mobile expectations are changing - enterprises continuously need new skills and offerings to successfully turn opportunities into outcomes. More than 120 thousand firms around the world team with IBM to provide customers with these mission-critical skills and offerings. Come and hear from distinguished IBM business partners on how they have successfully worked with IBM to combine deep industry expertise with mobile, analytics, cloud, social, and security technologies to help enterprises capture new markets, efficiently extend their businesses to mobile employees, customers and partners and maintain the integrity of their assets.

Tue, Apr 30
5:15 pm - 
6:15 pm

Creating a Consumer Profile Management Service w/ WebSphere & DataPower
Speakers:  Prithvi Srinivasan, Prolifics; Justin Katen, MasterCard

In this presentation will talk about how one of the world's leading Financial Institutions, leveraged WebSphere DataPower to provide a set of centralized consumer profile management services. This central service would be leveraged by internal and external applications, and would align with enterprise marketing capabilities. The solution included a complex security model which included the following products: Tivoli Directory Server, Tivoli Access Manager and Tivoli Federated Identity Manager. We will describe how to build complex orchestrations in WebSphere DataPower, and also go through some of the performance tuning options we implemented to achieve a high degree of efficiency.

Wed, May 1
10:15 am - 
11:15 am

Connecting the Healthcare Ecosystem - An Architecture for Improved Health
Speakers:  Kevin Forbes, Prolifics; A.J. Aronoff, Prolifics

While healthcare reform has many underlying goals and will solve many problems in the healthcare ecosystem, the essence is to provide seamless and secure connectivity, enabling the exchange of patient information, allowing improved continuity and coordination of care. The correct approach to enabling this connectivity will allow information to flow on an unprecedented scale, enabling better clinical decisions while allowing the patient, payer and provider to collaborate in new and meaningful ways. Join us in this session to learn how the WebSphere Healthcare ESB (Message Broker and Healthcare Pack), content and predictive analytics, Worklight mobile technology and Portal form the perfect building blocks for the future of healthcare.

Wed, May 1
12:00 pm - 
12:45 pm

 

Panel Discussion: Using BPM, MDM and ODM to Implement On-Boarding Solutions for Banking
Panelists: Scott Simmons, IBM, Facilitator; Matthew Warta, Emericon; Antonio Barreto, US Bank; Ali Arsenjani, IBM; Anant Gupta, Prolifics

One key challenge in banking is in the area of customer on-boarding -- IBM has had numerous engagements over the last two years using BPM, MDM and ODM to support retail and wholesale on-boarding. This session will start with a base presentation reviewing the challenges and requirements for on-boarding initiatives and will then move into a panel with IBM BPM clients, integration partners and IBM technical leaders to review specific initiatives and how BPM, MDM and ODM technologies have played a role in their evolution. We will discuss the benefits when using these technologies to support on-boarding solutions both from an organizational standpoint as well as a quantitative/ROI standpoint.

Wed, May 1
5:00 pm - 
6:00 pm