Being customer-centric in retail and distribution is an absolute given. Today’s shoppers are informed and empowered, and you can be just a click away from losing them. This new age of retailing is driven by digital technology. As an industry leader, Prolifics can help you stay ahead of the competition in areas critical to retailing, like:

• Customer engagement – Customers today expect your website and apps to have an inviting and intuitive user interface (UI) and an overall fast-loading, easy-to-navigate user experience (UX).

• Omni-channel experience – With APIs and integration, you can give customers seamless transitions among your platforms, like website, mobile, social and point-of-sale. 

• Extreme personalization – Each shopper should be treated as an individual – not part of a segment or market. Responsible data collection and analytics, in compliance with privacy laws, can help you personalize products and services.

• Propensity to purchase – Advanced analytics with artificial intelligence can detect sophisticated patterns from your data for predicting outcomes, like what customers will buy next based on past purchases.

• Data governance – Customers expect secure sites where their private data can’t be disseminated without their permission, misused or hacked.