Use Process Mining to Supercharge Your Customer Journey Mapping A good customer journey mapping will give you a leg up on your competition. But the mapping usually falls short because it’s hard to nail down your customers’ interactions. Process mining can save the day. What is the customer journey? Writer Audra Sorman gives a succinct definition in her surveymonkey.com article: … Read More
Process Mining vs. Process Mapping – What You Need to Know
The concept of process mining has been around for a number of years; it’s only recently become more popular as advances in digital technology make it an attractive alternative to traditional process mapping. What is process mining? As Gartner defines it, “Process mining is designed to discover, monitor and improve real processes (i.e., not assumed processes) by extracting knowledge from … Read More
Innovation Sandbox 1:3 – Explore Process Mining
Process Mining – isn’t is the same as Process Mapping, or Data Mining? No. And understanding what makes Process Mining different can give you a definite advantage when looking to improve efficiencies in your business. And why should you improve efficiencies? So you can successfully cut costs, improve customer satisfaction, improve employee morale, and increase revenue. In this video, Process … Read More
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