The Challenge: Turning AI Potential into Business Results
At Prolifics, our mission goes beyond delivering advanced technology solutions — we help organizations achieve real, measurable business success.
In today’s fast-moving digital landscape, innovation is no longer optional. The true challenge lies in transforming AI innovation into tangible business outcomes. That’s why we focus on not only generating groundbreaking ideas in artificial intelligence (AI) and business intelligence (BI) but also ensuring these ideas come with strong financial justifications.
This focus on the “why” behind every innovation defines our approach. To bring this mission to life, we recently launched two initiatives — the AI for Business Case Challenge and our internal AI Hackathon — both designed to connect AI creativity with measurable business value.
The AI for Business Case Challenge
Turning Ideas into Actionable Business Cases
Many organizations struggle to move AI projects forward due to a lack of financial justification or clarity around ROI. To address this, we launched the AI for Business Case Challenge, aimed at equipping our sales and consulting teams to create compelling business cases for AI-driven solutions.
Participants developed innovative AI business strategies and paired them with detailed financial analyses. The results showcased how AI can bridge the gap between digital transformation and business value — proving that innovation backed by sound economics leads to faster adoption and impact.
Winners of the AI for Business Case Challenge
Sriharsha (Kotekar) Sridhara – AI-powered Truck Fleet Optimization
- Goal: Use AI and BI to reduce maintenance costs, optimize routing, improve driver behavior, and manage load and fuel more efficiently.
- Outcome: Achieved over 10% cost savings backed by a strong financial model.
Darryl Zack – B2B Recommendation and Inventory Management Engine for eCommerce
- Goal: Build an AI recommendation engine to personalize customer experiences and optimize product mix.
- Outcome: Projected $4M annual revenue increase with ROI in less than a year.
Nazeer Ali Mohammed – AI-driven Security Platform
- Goal: Enhance real-time threat detection and cybersecurity remediation with AI.
- Outcome: Estimated $500K annual cost savings through automation and predictive defense.
AI Hackathon: Innovating Through Collaboration
Fostering Creativity and Technical Excellence
Alongside the challenge, we hosted an AI Hackathon — a dynamic event that brought together teams across Prolifics to design solutions that redefine AI in business transformation.
After an intensive day of coding and innovation, the results spoke for themselves:
First Place: Team Visionary Titans
- Members: Sumith Earra, Drakshayani Hattiyavar, and Surya Dacha
- Highlight: Created a visionary AI innovation that demonstrated the perfect balance of creativity, business value, and scalability.
Second Place: Team Robo Reign
- Members: Tushar Mahajan, Amit Kumar, and Prajwal Ghormode
- Highlight: Presented a transformative approach to AI-driven automation and decision-making.
Third Place: Team Script Squad
- Members: Ammullyaaw Khajjayam, Ojaswani Kambham, and Shashank Pandey
- Highlight: Developed an intelligent solution combining data-driven insight with real-world business application.
Honorable Mention: Soundar Mannathan – Team HERO (High-Efficiency Engineers for Real Outcomes)
- Highlight: Recognized for exceptional creativity and dedication to using AI for business improvement.
Empowering Clients to Champion AI Success
Both the AI for Business Case Challenge and the AI Hackathon reflect our ongoing mission — empowering clients to succeed.
We know that ideas alone don’t drive results. The value comes from turning innovation into measurable business outcomes. By training our teams to create financially sound business cases, we ensure every AI project is not only a technical success but also a profitable investment.
“Our goal is to do more than deliver great technology — we want to empower clients to champion their ideas within their organizations and see them succeed.”
— Kirsten Craft, Prolifics Leadership Team
“We’re not just here to build prototypes; we ensure that AI investments deliver real, tangible value.”
— Gregory Hodgkinson, Chief Technology Officer
From Vision to Value — Faster
Innovation is only as powerful as the results it drives. At Prolifics, we help businesses move from AI vision to business value — faster.
By focusing on the “why” behind AI initiatives, building financially justifiable business cases, and delivering ROI-driven outcomes, we ensure our clients get lasting value from their AI investments.
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