Salesforce’s Continued Leadership in Sales Force Automation
Salesforce is ranked as a Leader in Gartner’s Magic Quadrant for Sales Force Automation Platforms, maintaining this position for 17 consecutive years.
Gartner also placed Salesforce highest in its Ability to Execute axis — a testament to how effectively the company delivers on commitments and drives market performance.
So, what commitments can we expect from Salesforce in 2024?
Matt Wallock, Chief Revenue Officer for Enable Consulting (a Prolifics company with Salesforce expertise), attended the Salesforce World Tour NYC Winter 2023. Below are his top three takeaways for where Salesforce is headed in 2024.
1. The Einstein 1 Platform: Powering AI and Generative AI Innovation
Salesforce is doubling down on AI with its recently introduced Einstein 1 Platform — described as a trusted AI platform that enables businesses to safely connect any data, build AI-powered apps with low-code, and deliver entirely new CRM experiences.
The company also unveiled a generative AI-powered conversational assistant integrated into every CRM application and customer experience.
“Salesforce is talking about something brand new in the AI space — the ability to build individualized algorithms for AI specific to each business,” said Wallock.
“These models analyze data within a client’s Salesforce environment to make decisions using a generative AI model unique to that organization.”
At Prolifics, Salesforce and AI experts are developing a solution that enhances customer service by combining:
- Telephony (phone systems)
- CTI (computer telephony integration)
- IVR (interactive voice response)
- Salesforce data
- AI learning models
This integration enables real-time “next best action” prompts for agents — either displayed on the screen or delivered through a “whispered” suggestion.
The key takeaway: Salesforce is investing heavily in AI, and companies like ours are leveraging this innovation to create next-level, AI-driven customer engagement solutions.
2. Unstructured Data Integration with Data Cloud and MuleSoft
Salesforce continues to expand its data integration capabilities to help customers unlock siloed information.
The Data Cloud — a suite for data integration, management, and analytics — now supports unstructured data alongside structured sources.
According to Salesforce, the Data Cloud will automatically determine how unstructured data should be structured for interoperability with other systems.
Wallock shared:
“This used to be the realm of systems integrators like Prolifics and Enable Consulting. Salesforce is now taking integration deeper with significant product development behind Data Cloud. For complex integrations, MuleSoft and Data Cloud will likely work together.”
He further added that while Salesforce’s ecosystem is evolving, experienced integration partners will continue to play a vital role — especially for heavy-lifting data projects requiring MuleSoft expertise.
Bottom line: Salesforce is redefining how enterprises handle unstructured data, and our integration teams are ready to help organizations unlock its full potential.
3. Industry-Focused Go-to-Market Strategy
Salesforce continues to go to market by industry, offering Industry Clouds — combinations of Sales and Service Clouds with industry-specific data models and advanced capabilities.
“We also go to market by industry and have strong capabilities across multiple sectors,” said Wallock.
“We help companies evaluate their current Salesforce investment versus an Industry Cloud model and determine how to bring it all together effectively.”
This industry-driven strategy ensures that every solution is customized to the unique processes, challenges, and compliance needs of each vertical.
Enable Consulting: A Prolifics Company
At Enable Consulting, our mission is to help you build stronger relationships with your customers through the strategic use of technology.
We bring deep expertise in customer relationship management, sales, service, and marketing automation, supporting your business at every stage of the customer journey.
Read the media release: Prolifics Acquires Enable Consulting | Prolifics
Salesforce Engineering at Prolifics
At Prolifics, we take Salesforce beyond traditional CRM — transforming it into a fully integrated SaaS platform that powers your enterprise end-to-end.
Our differentiation lies in leveraging Salesforce across your application portfolio, maximizing ROI and agility.
Explore our Salesforce Expertise: Visit Salesforce Expertise Webpage
