A global leader in brand naming faced challenges in managing brand testing. Manual processing of brand association surveys led to inconsistencies and delays, hindering their ability to deliver timely and accurate insights to clients. Leveraging IBM watsonx.ai, Prolifics automated manual workflows, reducing processing time by 60% and enhancing data accuracy by 30%. Unlock cost efficiency, future scalability, and client satisfaction with cutting-edge AI technology.
Learn more about how a global leader in brand research achieved speed, accuracy, and scalability with AI-powered solutions.
