The Challenge
A global pharmaceutical company wanted to replace its outdated Siebel CRM.
Key issues included:
- Poor scalability and performance
- High infrastructure and maintenance costs
- Misaligned regional priorities
- Need for a transparent, vendor-neutral selection process
Goal: Adopt a cloud-based CRM that reduces costs, improves agility, and aligns globally.
Our Approach
Prolifics, with Enable, applied a structured Vendor Selection Methodology to ensure transparency and confidence.
- Discovery: Gathered stakeholder input and business goals
- ROI & TCO Modeling: Compared costs, adoption rates, and migration complexity
- Requirements & Scoring: Built a weighted model for usability, security, and compliance
- Vendor Evaluation: Conducted scenario-based demos and neutral scoring
- Decision Support: Created dashboards, risk registers, and executive workshops
The Solution
Chosen Platform: Veeva CRM
Why Veeva?
- Proven maturity in life sciences
- Cloud-native scalability
- Strong security and validation
- Roadmap aligned to strategic goals
Results
- Clear, evidence-based vendor selection
- Strong alignment between IT and business
- Reduced infrastructure and run costs
- Defined roadmap for migration and adoption
Client Impact
The client gained confidence in a high-stakes CRM replacement, achieving a scalable, cost-efficient, and future-ready platform.
“Prolifics turned a complex CRM decision into a confident, strategic choice.”
Partner with Prolifics
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