Fedway Improves Efficiencies and Customer Experience with Omni-Channel Portal App

Fedway Associates Inc., New Jersey’s largest liquor and wine distributor, uses its omni-channel portal app to easily locate products, automate manual processes to improve workflow efficiency, and enhance the customer experience. Kirk Wolthouse, Vice President of Marketing Services, talks about how Prolifics helped Fedway Associates prepare its app for market in under 6 months, while making the process quick, efficient, and cost-effective.

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