{"id":15695,"date":"2023-08-09T09:17:37","date_gmt":"2023-08-09T14:17:37","guid":{"rendered":"https:\/\/prolifics.com\/us\/resource-center\/case-studies\/fintech-company-onboards-customers-quicker-and-cheaper-with-ai-and-bots-copy"},"modified":"2025-10-09T14:43:36","modified_gmt":"2025-10-09T09:13:36","slug":"this-is-not-your-fathers-integration","status":"publish","type":"post","link":"https:\/\/prolifics.com\/usa\/resource-center\/blog\/this-is-not-your-fathers-integration","title":{"rendered":"This is Not Your Father\u2019s Integration"},"content":{"rendered":"\n

\u201cDigital transformation is the key\u2026 and integration is key to digital transformation.\u201d \u2014 Andy Blank, VP of Offering Management, Prolifics<\/em><\/p>\n\n\n\n

Integration \u2013 Yesterday and Today<\/strong><\/h2>\n\n\n\n

Once upon a time \u2014 a long time ago \u2014 when a company first deployed more than one system, the concept of integration<\/em> was born. For many of us, integration isn\u2019t new. In fact, within the spectrum of IT projects, it\u2019s often seen as necessary but not necessarily exciting.<\/p>\n\n\n\n

\u201cNot so fast,\u201d says Andy Blank, Prolifics\u2019 VP of Offering Management<\/em> and an Integration Modernization Subject Matter Expert (SME)<\/em>. Andy is witnessing a massive \u2014 and exciting \u2014 shift: a surge in cloud adoption tied directly to digital transformation<\/a>, with organizations investing heavily to stay competitive.<\/p>\n\n\n\n

\u201cThe first thing to understand is the large shift that\u2019s happened in the last couple of years \u2014 and continues to happen. There\u2019s been tremendous growth in integration,\u201d Andy explains. \u201cIt began with the need for new business models during the pandemic, but even now, with the pandemic behind us, this growth continues across industries. Companies are doing it \u2014 and doing it in a big way.\u201d<\/p>\n\n\n\n

According to Andy, we\u2019re in the midst of a predicted $10 billion integration modernization growth period (2021\u20132026). This expansion is driven by the growing demand for digital transformation, which powers operational excellence, product innovation, and exceptional customer experiences.<\/p>\n\n\n\n

\u201cMore and more systems have to talk to each other \u2014 across more environments, in more ways,\u201d Andy adds. \u201cWith hybrid and multi-cloud infrastructures becoming the norm, integration sits at the center of it all.\u201d<\/p>\n\n\n\n

What to Look for in an Integration Partner<\/strong><\/h2>\n\n\n\n

When choosing a technology partner for your integration modernization journey, Andy recommends evaluating them based on these key criteria:<\/p>\n\n\n\n