{"id":3829,"date":"2021-01-22T15:57:02","date_gmt":"2021-01-22T20:57:02","guid":{"rendered":"https:\/\/prolifics.com\/us\/?p=3829"},"modified":"2025-09-17T12:22:55","modified_gmt":"2025-09-17T06:52:55","slug":"predictive-modeling-keeps-students-on-campus","status":"publish","type":"post","link":"https:\/\/prolifics.com\/usa\/resource-center\/case-studies\/predictive-modeling-keeps-students-on-campus","title":{"rendered":"Predictive Modeling a Tool for Student Retention"},"content":{"rendered":"

If you\u2019ve ever stepped on a bathroom scale, you\u2019re familiar with \u2013 at the most basic level \u2013 the concept of collecting and using data to affect behavior. Based on our experiences and personal knowledge, we can make the connection between eating too much pizza and what the scale will tell us.<\/p>\n

But what happens when enterprises want to understand their customers\u2019 behavior? How do we derive the connections and find the answers to affect the positive outcomes we desire when the behaviors become so complex, with so many more variables and other considerations? That\u2019s what our solution \u2013 Predictive Behavior-Based Value Modeling \u2013 is for. It uses artificial intelligence (AI) and sophisticated data analytics to look at behaviors and data, make connections among naturally occurring \u201cdigital footprints,\u201d and generate valuable, actionable information better and faster than a human ever could.<\/p>\n

Our Client<\/span><\/h2>\n
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Wichita State University (WSU), a public university, is the only metropolitan university in the Kansas Board of Regents\u2019 system. The University\u2019s 14,000 students study business, education, engineering, fine arts, health professions, and liberal arts and sciences at the undergraduate and graduate levels. The University\u2019s vision statement includes being known for providing impactful student experiences and driving prosperity for the people and communities the schools serves.<\/span><\/p>\n<\/blockquote>\n

Challenge<\/h2>\n

WSU (and the educational system in general) has wrestled with the continuing impacts of COVID-19. Once thought to be a short-term crisis to be endured until normalcy returned, the pandemic has evolved into a longer-term threat to overall student success. Time away from campus and the newness of all online classes increased the risk of students falling back or dropping out.<\/p>\n

The University recognized this issue and, in line with their vision, sought a more proactive way to help ensure their students succeed both at school and beyond. The school wanted a way to identify \u201cat risk\u201d students \u2013 students who were likely to either drop out or not graduate on time. But the normal methods to identify these students (such as grades and attendance) are too reactive in nature. It takes time for grades to get into the system, so by the time an \u201cat risk\u201d student is identified under these methods, precious recovery time has been lost.<\/p>\n

Instead, WSU wanted to predict which students are likely to become at risk. This would enable them to provide earlier intervention and keep those students on track before it became harder to help them.<\/p>\n

Action<\/h2>\n

The Prolifics Predictive Behavior-Based Value Modeling solution is composed of the following specific steps. The solution leverages third party data and AI offerings, as well as Prolifics accelerators for data and AI, and other Prolifics IP assets and services.<\/p>\n

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We applied these steps with at WSU as follows:<\/p>\n