{"id":5243,"date":"2024-02-20T13:02:37","date_gmt":"2024-02-20T19:02:37","guid":{"rendered":"https:\/\/prolifics.com\/us\/?p=5243"},"modified":"2025-10-10T13:24:28","modified_gmt":"2025-10-10T07:54:28","slug":"bank-realizes-continuous-value-from-data","status":"publish","type":"post","link":"https:\/\/prolifics.com\/usa\/resource-center\/case-studies\/bank-realizes-continuous-value-from-data","title":{"rendered":"Bank\u2019s Commitment to Data Means Continuous Realized Value"},"content":{"rendered":"\n

Challenge \u2013 \u201cWe Couldn\u2019t Modernize the Bank\u201d<\/strong><\/h2>\n\n\n\n

Our client, a leading financial institution, faced a major challenge: data chaos. With more than 25 terabytes of data spread across 1,600 systems, the bank struggled with poor data quality, unclear data flows, and siloed systems that limited visibility.<\/p>\n\n\n\n

Legacy infrastructure made it impossible to automate or optimize even the simplest transactions. For instance, when a new client opened an account, the onboarding to the digital platform could not occur for an hour while waiting for batch processes\u2014often leading to customer abandonment and lost business opportunities.<\/p>\n\n\n\n

Repeated modernization initiatives failed to deliver results because data lies at the heart of value delivery, and fragmented, unreliable data blocked all progress. Leadership recognized that meaningful digital transformation was impossible without solving the data issue first. Their strategic vision:<\/p>\n\n\n\n

\u201cBecome the best digital bank in the industry through a transactional Master Data Management (MDM) platform for client data.\u201d<\/p>\n\n\n\n

Action \u2013 An Ongoing Journey<\/strong><\/h2>\n\n\n\n

The bank embarked on a multi-year modernization journey to build a Master Client Profile (MCP) as its MDM platform\u2014essentially a full transactional customer master hub. They selected the IBM MDM Advanced Edition suite but required specialized development expertise. IBM recommended Prolifics as a trusted implementation partner.<\/p>\n\n\n\n

Phase 1: MDM Architecture Consulting and Implementation<\/strong><\/h3>\n\n\n\n

The greatest challenge was building the \u201cnew world\u201d without disrupting the old one. The transition strategy was deliberately iterative\u2014start small, scale steadily, and maintain business continuity throughout.<\/p>\n\n\n\n

Prolifics and the bank jointly developed a transition roadmap that balanced sustaining existing customers, enabling future growth, and delivering incremental value.<\/p>\n\n\n\n

Prolifics began with the commercial banking division, achieving immediate results\u2014client uniqueness improved from 23% to 95%. The team then integrated multiple CRM platforms, including SAP. Initially, many believed connecting SAP under IBM\u2019s MDM was impossible\u2014but the team successfully proved otherwise.<\/p>\n\n\n\n

Phase 2: Expansion and Integration<\/strong><\/h3>\n\n\n\n

Building on early success, Phase 2 focused on broadening the MDM ecosystem to include additional financial and operational systems.<\/p>\n\n\n\n

Prolifics integrated Salesforce with MDM to trigger automated workflows whenever client profiles were added or updated, leveraging Business Process Management(BPM) capabilities. The BPM workflows were customized for data owners, enabling smooth data flow across departments.<\/p>\n\n\n\n

Further, MDM was integrated with the core banking system for retail customers, and synchronized with the Common Reporting Standard (CRS) system\u2019s UI and database. Prolifics also developed nine additional services to retrieve and share retail customer data from MDM to SAP and other systems.<\/p>\n\n\n\n

Ongoing: Managed Services and Continuous Improvement<\/strong><\/h2>\n\n\n\n

Following the successful implementation, the client transitioned to a managed services model. Prolifics continues to support the bank by augmenting teams responsible for maintaining and enhancing the MDM solution.<\/p>\n\n\n\n

This model ensures continuous optimization, seamless integration of new data sources, and the flexibility to evolve with changing business and regulatory demands.<\/p>\n\n\n\n

Result \u2013 A Foundation for a Digital Bank You Can\u2019t Do Without<\/strong><\/h3>\n\n\n\n

The MDM platform has become the digital backbone of the bank\u2019s transformation journey. With clean, centralized, and trusted client data, every business line now benefits from improved efficiency, consistency, and insight-driven operations.<\/p>\n\n\n\n

Key Benefits:<\/strong><\/p>\n\n\n\n