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With locations across the globe, this major theme park company offers fun and entertainment for families of all ages.<\/p>\r\n\r\n\r\n\r\n
A major theme park (MTP) decided to undertake the enormous challenge of customizing\u202fits guests\u2019 experiences. Their goal was to enable parents to get as much joy and laughter as their kids \u2013 while also enjoying some well-deserved relaxation and rejuvenation. Collecting and analyzing the massive amounts of data associated with custom-designing the experiences of individual visitors requires a well-orchestrated digital infrastructure. MTP asked Prolifics to take a hard look at the database and analytics platforms the theme park was currently using. The objective was to see if MTP was getting adequate ROI \u2013 and how they could further optimize performance.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n
Prolifics examined MTP\u2019s current infrastructure and pinpointed specific ways for them to get more while spending less. <\/p>\r\n\r\n\r\n\r\n
MTP had been using Teradata, which consists of a massive box of tools. Teradata, for many businesses, is a central repository of data and data management processes. It\u2019s used for standard reporting, business intelligence, and advanced analytics. MTP was also using Business Objects, and SAS was their platform of choice for business analytics.\u202f<\/p>\r\n\r\n\r\n\r\n
Prolifics\u2019 analysis revealed that MTP was underutilizing Teradata\u2014despite its high cost\u2014and doing all of their heavy-lifting in Business Objects and SAS. As a result, Teradata was doing little to no heavy lifting while consuming considerable funds.<\/p>\r\n\r\n\r\n\r\n
On the other hand, the Business Objects platform was handling the majority of their data work. Consequently, Business Objects was costing MTP more and more money because it had to handle the bulk of the workload, while Teradata wasn\u2019t being leveraged for that work at all. SAS was doing something similar \u2013 pulling in all the data they needed for what they wanted to do, resulting in exorbitant SAS licensing fees.<\/p>\r\n\r\n\r\n\r\n
So even though MTP had invested significant funds in Teradata, they were, essentially, only using it as a passive data repository.<\/p>\r\n\r\n\r\n\r\n
Prolifics’ next move was to ensure MTP was getting the most out of their investments by balancing the workload among Teradata, Business Objects, and SAS.<\/p>\r\n\r\n\r\n\r\n
Prolifics reengineered the infrastructure in a way that allowed Teradata to do more work, reducing the workload performed in Business Objects. In this way, MTP would see a better return on their investment in Teradata and no longer have to build out their Business Objects hardware in perpetuity.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n
Using our analysis to identify how MTP was using Teradata, SAS, and Business Objects, Prolifics was able to explain how to balance the data workload and optimize MTP\u2019s investments.<\/p>\r\n\r\n\r\n\r\n
Naturally, MTP wanted to see proof of the efficacy of Prolifics\u2019 solution, so Prolifics showed them:<\/p>\r\n\r\n\r\n\r\n
The theme park then implemented Prolifics\u2019 recommendations. As a result, they saved $1 million on SAS licensing alone, in addition to other bottom-line benefits.<\/p>\r\n\r\n\r\n\r\n
To learn more about what Prolifics can do for you,\u202fconnect with an expert today<\/span><\/a>.<\/p>\r\n\r\n\r\n\r\n