Better, faster decisions: Why businesses thrive on real-time data | 7wData

Better, faster decisions: Why businesses thrive on real-time data | 7wData

Most organizations understand the profound impact that data is having on modern business. In Foundry’s 2022 Data & Analytics Study, 88% of IT decision-makers agree that data collection and analysis have the potential to fundamentally change their business models over the next three years.

The ability to pivot quickly to address rapidly changing customer or market demands is driving the need for real-time data. But poor data quality, siloed data, entrenched processes, and cultural resistance often present roadblocks to using data to speed up decision making and innovation.

We asked the CIO Experts Network, a community of IT professionals, industry analysts, and other influencers, why real-time data is so important for today’s business and how data helps organizations make better, faster decisions. Based on their responses, here are four recommendations for improving your ability to make data-driven decisions.

Use real-time data for business agility, efficient operations, and more

Business and IT leaders must keep pace with customer demands while dealing with ever-shifting market forces. Gathering and processing data quickly enables organizations to assess options and take action faster, leading to a variety of benefits, said Elitsa Krumova (@Eli_Krumova), a digital consultant, thought leader and technology influencer.

“The enormous potential of real-time data not only gives businesses agility, increased productivity, optimized decision-making, and valuable insights, but also provides beneficial forecasts, customer insights, potential risks, and opportunities,” said Krumova.

Other experts agree that access to real-time data provides a variety of benefits, including competitive advantage, improved customer experiences, more efficient operations, and confidence amid uncertain market forces:

“Business operations must be able to make adjustments and corrections in near real time to stay ahead of the competition. Few companies have the luxury of waiting days or weeks to analyze data before reacting. Customers have too many options. And in some industries — like healthcare, financial services, manufacturing, etc., — not having real-time data to make rapid critical adjustments can lead to catastrophic outcomes.” — Jack Gold (@jckgld), President and Principal Analyst at J. Gold Associates LLC.

“When insights from the marketplace are not transmitted in real time, the ability to make critical business decisions disappears. We’ve all experienced the pain of what continues to happen with the disconnect between customer usage metrics and gaps in supply chain data.” — Frank Cutitta (@fcutitta), CEO and Founder, HealthTech Decisions Lab

“Operationally, think of logistics. Real-time data provides the most current intelligence to manage the fleet and delivery, for example. Strategically, with meaningful real-time data, systemic issues are easier to identify, portfolio decisions faster to make, and performance easier to evaluate. At the end of the day, it drives better results in safety, customer satisfaction, the bottom line, and ESG [environmental, social, and governance].” — Helen Yu (@YuHelenYu), Founder and CEO, Tigon Advisory Corp.

“Businesses are facing a rapidly evolving set of threats from supply chain constraints, rising fuel costs, and shipping delays. Taking too much time to make a decision based on stale data can increase overall costs due to changes in fuel prices, availability of inventory, and logistics impacting the shipping and delivery of products. Organizations utilizing real-time data are the best positioned to deal with volatile markets.” — Jason James (@itlinchpin), CIO at Net Health

The experts offered several practical examples of how real-time data can help deliver continuous improvement in a variety of areas across the business, with the help of automation, which is a key capability for making data actionable.

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