Comcast Spotlight (now Effectv), the advertising sales division of Comcast, faced growing challenges as ad volumes increased and manual processes struggled to keep pace. Rising campaign demands led to operational risks, scheduling errors, and scalability limitations, all of which threatened customer trust and revenue growth
Prolifics partnered with Comcast Spotlight to design and deliver a modern automation backbone that transformed advertising operations. Together, we introduced automated ad insertion and scheduling, centralized asset and metadata management, and real-time reporting to give executives and staff clear visibility. The solution was built on a scalable, flexible architecture that eliminated bottlenecks while preparing the business for continuous growth
The results were immediate and measurable. Campaign setup times were significantly reduced, costly scheduling errors were eliminated, and operations scaled seamlessly in line with revenue growth. Most importantly, reliable ad delivery strengthened client confidence and positioned Comcast Spotlight to continue innovating in an increasingly competitive market.
Prolifics was recognized not just as a vendor but as a true extension of Comcast Spotlight’s team, a trusted partner delivering meaningful innovation and measurable outcomes.
Ready to reduce risk and automate at scale?
Let’s talk about how Prolifics can accelerate your transformation. Contact Us Today
