Brand Testing through AI Automation: Achieving Speed, Accuracy, and Scalability
November 18, 2024
A global leader in brand naming faced challenges in managing brand testing. Manual processing of brand association surveys led to inconsistencies and delays, hindering their ability to deliver timely and accurate insights to clients. Leveraging IBM watsonx.ai, Prolifics automated manual workflows, reducing processing time by 60% and enhancing data accuracy by 30%. Unlock cost efficiency, future scalability, and client satisfaction with cutting-edge AI technology.
Learn more about how a global leader in brand research achieved speed, accuracy, and scalability with AI-powered solutions.
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Learn how Prolifics partnered with a global leader in brand research to revolutionize their brand testing processes. In partnership with Prolifics and powered by IBM watsonx.ai, our client revolutionized their brand testing process, turning a manual, inefficient workflow into a cutting-edge, AI-driven solution using watsonx.ai. By implementing AI-driven automation with IBM watsonx.ai, we helped our client overcome inefficiencies, improve accuracy, and scale operations for a competitive edge in the branding industry.
Key Highlights
- Speed and Efficiency: Reduced processing time by 60%, enabling faster project delivery and streamlined workflows.
- Enhanced Accuracy: Improved data classification accuracy by 30%, delivering consistent and reliable insights.
- Scalability and Cost Savings: Automated processes reduced costs and positioned the client for future AI-driven growth.
Download the full case study to explore how AI automation transformed brand testing and delivered measurable results!