Executive Insights on Digital Transformation

March 27, 2024
Executive Insights on Digital Transformation

Our annual North America Sales Kickoff in March 2024 brought together everyone from our executive leadership team to our sales, engineering, innovation, and delivery teams. It was a collaborative effort where every voice mattered. Seriously, “everyone” in attendance had the opportunity to speak. But for time’s sake, let’s review some key insights from Prolifics’ executive leadership team 

Preparing for the Journey 

At Prolifics, our core values—like innovation, accountability, and trust—guide everything we do. Satya Bolli, our esteemed Chairman & CEO says, “We don’t settle for mediocrity; we strive for excellence, constantly challenging one another to improve.” Satya reminds us to stay true to our values and strive for excellence every day. Every morning before his run, Satya completes a set of dynamic stretches to prepare for the body for physical activity.  

Much like Satya’s pre-run exercises, where dynamic stretches prepare him for the journey ahead, we exercise our core values to fortify our company’s foundation. 

Satya’s challenge to us is simple: How can we be truly admired unless we do something extraordinary? 

His words remind us that what sets us apart isn’t just what we do, but how we do it. It’s about embodying a mindset of continuous improvement and pushing boundaries. 

Our passion for innovation drives us forward. We’re not satisfied with the status quo; we’re always seeking new ways to innovate and disrupt the industry. Whether it’s developing cutting-edge solutions, leveraging emerging technologies, or reimagining processes, innovation is at the heart of everything we do. 

But innovation doesn’t happen in a vacuum. It requires collaboration—across teams, departments, and geographies. We believe that the best ideas come from diverse perspectives, and we actively seek out input from all corners of our organization. 

Looking Forward 

As we look ahead to FY25 and beyond, our commitment to excellence remains unwavering. Kirsten Craft, our esteemed CRO, emphasizes our core mission of client success: “We do what we do to help our customers succeed.” She stresses the importance of prioritizing customer satisfaction and ensuring it remains central to our efforts.  

Despite our smaller size compared to competitors, Kirsten emphasizes our strengths: “We have clients who love us. We have more talent, investment, and passion than our competitors.”  

Our recent achievements are paving the way for us to serve clients in new and smarter ways at any point on their digital transformation journey. Kirsten notes that many CIOs are focusing on driving app modernization, with cloud playing a crucial role. Despite challenges such as customers still in data centers and experiencing cloud shock, Kirsten reminds us to look at challenges as an opportunity to grow and try new things. 

She reassures that Prolifics is prepared to assist with these challenges, leveraging our expertise in FinOps to help clients navigate cloud spend efficiently and mitigate any cloud shock they may encounter. 

A heartfelt shoutout to the White Rock Center of Hope for an incredible day of volunteering! It was an honor to be a part of your mission to support our East Dallas neighbors. Together, we made a real impact – from lending a hand with food and clothing to empowering those in need.

Kirsten’s remarks inspire us to continue prioritizing customer success, leveraging our strengths, and driving positive outcomes for both our clients and our organization. She reaffirms our identity as the driving force behind meaningful change: “I know how hard you all work. We’re the people that make things happen. 

Making Things Happen 

Our IT leadership team is on board as we actively seek ways to enhance productivity, save costs, and accelerate the journey of customer and employee experiences through innovation. 

Greg Hodgkinson, our CTO and Head of Engineering, underscores the exceptional capabilities of our Prolifics engineering teams, emphasizing that we have all the necessary ingredients to achieve success. He highlights our commitment to continuous reinvention, particularly through AI and digital innovation, stating, “We’re helping our clients (and our Prolifics family) reinvent business, customer experience, and productivity through AI and innovation.” 

Anant Gupta, our COO, stresses the importance of AI in our work. He highlights how using AI and our unique technology ensures that our solutions are reliable and efficient every time. This means our customers can count on us to deliver consistently excellent results. “It’s about making their lives easier and helping them achieve their goals with confidence.” 

Delivering Value, Faster 

In our delivery process, we prioritize excellence at every stage. We offer various options as proof of delivery to our customers and streamline their processes and governance models. Ajay Malgaonkar, Head of Global Delivery, emphasizes the importance of delivering tangible business value from the outset, focusing on solving clients’ problems and maximizing their benefits. Our use of IP and accelerators further expedites the delivery process, enabling us to meet and exceed client expectations. 

As we navigate the future, these principles serve as guiding lights, propelling us toward meaningful change and transformation. 

 Partnerships and Speaker Appreciation 

We extend our sincerest thanks to our IBM speakers for their invaluable contributions and unwavering support. Our partnerships are vital to our success at Prolifics. They expand our capabilities and enable us to deliver exceptional value to our clients.  

  • Rick Bjorck, VP, Ecosystem, IBM Americas, fosters collaboration and innovation, driving strategic partnerships that empower us to deliver cutting-edge solutions. 
  • Madison Gooch, VP, IBM watsonx, brings expertise in AI and cognitive technologies, shaping our approach to innovation and digital transformation. 
  • Tushar Bajaj, VP, IBM FinOps, AIOps & Automation Sales, guides us in navigating complex challenges, optimizing cloud spend efficiency for our clients. 

Together, we’re driving positive change and shaping the future of business. 


As we look ahead to FY25, our plans are ambitious. We’re not content with standing still; we’re determined to continue our journey of growth and evolution. By expanding into new markets, deepening our expertise in emerging technologies, and creating new partnerships, we’re committed to charting a course for success. 

But our success isn’t just measured in terms of revenue or market share; it’s measured in the impact we have on our clients’ businesses. It’s measured in the solutions we deliver, the problems we solve, and the value we create. And as we embark on this journey together, one thing is clear: the future is bright for our clients.  


About Prolifics 

At Prolifics, the work we do with our clients matters. Whether it’s literally keeping the lights on for thousands of families, improving access to medical care, helping prevent worldwide fraud or protecting the integrity and speed of supply chains, innovation and automation are significant parts of our culture. While our competitors are throwing more bodies at a project, we are applying automation and AI to manage costs, reduce errors and deliver your results faster. Let’s accelerate your transformation journeys throughout the digital environment – Data & AI, Integration & Applications, Business Automation, DevXOps, and Test Automation. We treat our digital deliverables like a customized product – using agile practices to deliver immediate and ongoing increases in value. Visitprolifics.comto learn more.